We are happy to announce that Save Your Skin Foundation has partnered with the Ontario Professional Hairstylist Association to launch the Hair Heroes Challenge!
The Challenge calls on all hairstylists and hair schools across Canada to show off their skills and make a difference in the fight against skin cancer with Sty-Lives. This social media campaign in English and French aims to showcase just how simple and effortless skin cancer scalp checks can be.
Participating is easy, and participants have two options:
Options 1: Shoot a captivating video (60 seconds or less) where they demonstrate their hairstyling prowess while performing a skin cancer check on their client.
Option 2: Capture the transformation with a before and after photo of their client’s hair, following a thorough check or styling session.
We had the pleasure of being interviewed by OPHA about the Challenge. Watch the video to learn more.
Want to participate? Don’t forget to include our official hashtags, #HairHeroes & #Sty-lives2023, mention Sty-Lives, and let your imagination run wild! The SYSF team will be on the lookout for the most imaginative video that not only promotes Sty-Lives, but also showcases the importance of skin cancer checks. You’ll stand a chance to win an amazing prize that will leave you jumping for joy! So, grab those scissors, unleash your imagination, and get ready to win big with Sty-Lives!
This challenge is running through all social media platforms such as TikTok, Facebook, Twitter & Instagram. Don’t forget to tag us!
