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Key Components of Successful Advocacy Campaigns

Really good campaigns have a way of positioning the issue so that people who might normally look at things from one perspective are drawn instead to consider your point of view because of how you’ve communicated it.

Key components of a successful advocacy campaign include the following:

1. Understand the issue and get all the facts.

2. Find out for whom you are advocating and for what you are advocating e.g. client, patient, and consumer group.

3. Identify the decision maker(s) and find out what their motives are.

4. Identify your allies and find out what their motives are.

5. Identify the detractors/opponents and their motives are.

6. Identify the influencers and their motives.

7. Identify undecided but important people / groups from 2, 3, 4, 5 and 6 and what would affect their decisions.

8. Identify interested media and what would motivate their interest.

9. Develop strategies; both public and private e.g. letter writing, postcards campaigns, protests, meetings, and demonstrations.

10.Implement strategies approved by those for whom you are advocating appropriate to the situation.

11. Evaluate the strategies e.g. did you achieve your goals, partially or totally; were those for whom you were advocating satisfied with the results and / or process; were you satisfied with the strategies chosen; would you have chosen other approaches; has the implementation been consistent with the principles of advocacy?

12, If you need to continue, return to 2 above and work through the process as many times as necessary.

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Toronto Blue Jays Take on #NotJustSkinCancer

 

As part of the melanoma awareness campaign, Melanoma survivors from across Canada are sharing their stories in response to the release of the video #NotJustSkinCancer.

Save Your Skin Foundation participated alongside the Melanoma Network of Canada to develop #NotJustSkinCancer. The video features Canadian patients who have experienced a melanoma diagnosis firsthand and have realized that melanoma is not “just skin cancer.” It informs and inspires by shedding light on the very real challenges and fears that come with a melanoma diagnosis, as well as provides hope to other Canadians facing similar situations.

Much to the esteem of the #NotJustSkinCancer team, the Toronto Blue Jays, via the Jays Care Foundation, chose to highlight the campaign during their game on July 2, 2016, as part of their Play Sun Smart program (est. 1999).

The Jays graciously hosted many folks from Save Your Skin Foundation and Melanoma Network of Canada in their Community Clubhouse Suite for their game against the Cleveland Indians on July 2, 2016.

They donated numerous tickets to the #NotJustSkinCancer team, 25 of which, Save Your Skin Foundation gifted to Toronto youth. It was a pleasure to watch all the little ones run the bases after the game, frolicking with “Ace” the Blue Jay mascot, on what is known as Jr. Jays Saturday.

In the Community Clubhouse Suite, the participants of the video, their families, and fellow volunteers enjoyed an afternoon of delicious ballpark snacks, soft beverages, and an unparalleled view of the game-winning Toronto Blue Jays.

We were comfortably seated on cushioned benches in the shade to watch the game, with a gentle breeze keeping us cool in the open-air Rogers Centre (formerly known as the SkyDome). We even got to meet a few Blue Jays Alumni! It was the first Toronto Blue Jays game for a few family members – little to say, the bar was set very high for their future game experiences.

Prior to the game, the Jays Care Foundation arranged for a segment of the #NotJustSkinCancer video to be played on the big screen. In full volume everyone could hear about the importance of raising awareness for melanoma skin cancer; a powerful moment for those involved.

Tearful hugs were exchange as many of the melanoma patients interviewed in the video were reunited. There were feelings of mutual respect for the gravity of the topic and the gratitude felt to be present in the moment.

As a Spokesperson for Save Your Skin Foundation, I would like to thank the Toronto Blue Jays and Jays Care Foundation for sharing the message #BeyondTheBallpark that it is important to #PlaySunSmart. Play Sun Smart – and LIVE sun Smart. It is #NotJustSkinCancer

 On a personal note, I would also like to thank Kathy Barnard and the Save Your Skin Foundation team for allowing my family and I the privilege to attend the game of behalf of Save Your Skin. Because of you I was able to treat my Mother and Step Dad to an afternoon of fun and family. They are huge baseball fans and they were thrilled to experience such fine accommodations.

I was happy to represent #NotJustSkinCancer via Save Your Skin Foundation, while able to give some love back to the family who loves me and has cared for me throughout my melanoma journey. It gave us an afternoon to remember that we would not have had otherwise.

Thank you SYSF and Toronto Blue Jays – a winning team!

A very special thank-you to Roche for funding this skin cancer awareness video! With your support, the messages of the video can touch the lives of many battling skin cancer.

Natalie Richardson, July 2, 2016

 

 

 

 

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Announcing a new treatment for melanoma, along with two infographics (on Immuno-oncology and Melanoma), and new animated videos on cancer and immuno-oncology!

Announcing a new treatment for melanoma, along with two infographics (on Immuno-oncologY and Melanoma), and new animated videos on cancer and immuno-oncology!

Today, it was announced that KEYTRUDA® (pembrolizumab) received approval for the treatment of patients with unresectable or metastatic melanoma who have not received prior treatment with ipilimumab. KEYTRUDA is now the first and only anti-PD1 agent approved for first-line treatment regardless of BRAF mutation status.

A press release announcing this news was released earlier today and can be read here. The multi-media press release was issued with two infographics (on Immuno-oncology and Melanoma), and new animated videos on cancer and immuno-oncology.

We are also pleased to share to new amazing Patient Voice videos. We are continuously inspired by Save Your Skin Foundation patients, Mike and Pierre, who generously shared their stories for these videos.

Meet Mike: https://www.youtube.com/watch?v=rzCpNI7Huc8

Meet Pierre: https://www.youtube.com/watch?v=CiRdRboekYg

You can also see previous videos with Mike and Pierre on our I’m Living Proof website.

We are sharing all of this with you during an important time of year for skin cancer. Today marks the last day of Melanoma Awareness Month and it is the eve of International Cancer Immunotherapy Month (June). Save Your Skin Foundation will also be working to create further awareness of Sun Awareness Week (June 6-12) and National Cancer Survivor Day, which takes place on Sunday, June 5th.

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Proud to Announce that SYSF Founder Kathy Barnard Wins BC Achievement Award!

 

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Premier Christy Clark and Keith Mitchell, chair of the British Columbia Achievement Foundation, today named this year’s recipients of the B.C. Community Achievement Awards. The Save Your Skin Foundation is thrilled to announce that the Foundation’s President and Founder, Kathleen Barnard, is one of this year’s award recipients.

In 2003, Kathleen Barnard was diagnosed with malignant Melanoma, the most serious of all skin cancers. In 2005, she was told that the cancer had propagated throughout her body with significantly sized tumors already accumulated in her vital organs. Tumors were found in her left lung, kidney, liver, and adrenal gland. Having received the only available treatment option in B.C., her prognosis was not good and she was given only six months to live. Left with little hope, Barnard’s family looked everywhere for help and located an oncologist researching a trial treatment. Barnard was able to receive the treatment through a clinical trial that would ultimately save her life.

2016 marks Barnard’s 10-year anniversary of being cancer free. It also marks the 10-year anniversary of the Save Your Skin Foundation. In 2006, Kathleen Barnard transformed her cancer diagnosis into a call for action and she is dedicated to changing skin cancer related policy through her Save Your Skin Foundation. Her leadership in addressing and raising awareness around skin cancer issues has made British Columbia a better and more sun safe community.

Skin cancer is the most common type of cancer. It is also one of the most preventable. Over 80,000 cases of skin cancer are diagnosed in Canada each year, more than 5,000 of which are melanomas, the mostly deadly form of skin cancer.

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